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Workflows

Put your busywork on autopilot

Connect a trigger to a few steps and PostRocket handles the rest: writing, designing, scheduling and replying, with a human check wherever you want one.

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Signals in, work out

Something happens in your business. A workflow turns it into finished, on-brand work.

Signals in

  • A product goes live
  • A new blog post is published
  • A customer leaves a review
  • Someone comments on a post
  • It's Monday at 9:00

Work out

  • Posts written and designed
  • Content scheduled at the best time
  • Replies sent in your voice
  • Articles drafted for review
  • Your team notified when needed

Start on the things that matter

Every workflow begins with a trigger. Pick a time, a feed, an event or a new conversation.

  • Schedule

    Every day, week or month, at the time you pick, in the brand's time zone.

  • RSS feed

    When a feed you follow publishes something new.

  • Webhook

    When your own app or another tool sends PostRocket an event.

  • Store & sites

    When products or pages change on a connected store or site.

  • Messages, comments & reviews

    When something new lands in your inbox.

Four kinds of steps

Make content, publish it, answer people and control the flow. Chain as many as you need.

  • Make

    • Write a caption
    • Generate an image
    • Draft an article
    • Translate
    • Pick hashtags

  • Publish

    • Schedule to channels
    • Add to queue
    • Post now
    • Notify your team

  • Answer

    • Suggest a reply
    • Reply automatically
    • Assign to teammate
    • Add a label

  • Control

    • If / else condition
    • Wait for approval
    • Delay
    • Filter
    • Stop
Variables

Each step hands its work to the next

Whatever a trigger or step produces (a title, a link, an image, a caption) becomes a variable you can drop into later steps. No copying and pasting between tools.
  • Insert variables with a click
  • Preview with real data before going live
  • Works across AI, publishing and inbox steps
1 · RSS feed: new item
{{trigger.title}}
5 plants that love bathrooms
{{trigger.link}}
juniperplants.example/blog/bathroom-plants
{{trigger.image}}
bathroom-plants.jpg
2 · Write a caption
Write an Instagram caption announcing {{trigger.title}}. Link: {{trigger.link}}. Friendly tone, 3 hashtags.
Output available as {{steps.caption.text}}
3 · Schedule to Instagram
Caption {{steps.caption.text}} · Image {{trigger.image}}

Three ways to get started

Write a sentence, pick an example or build it yourself.

  • 01

    Describe it

    Tell PostRocket what should happen in a sentence. It builds the steps and you review them before turning it on.

    “When a 5-star review comes in, thank them and share it on Instagram.”
  • 02

    Start from an example

    Pick a ready-made workflow from the gallery, then tweak the triggers, prompts and channels.

    Blog post → social posts
  • 03

    Build from scratch

    Add a trigger, chain the steps you need and test each one with real data as you go.

    Blank canvas

Examples to borrow

Ready-made workflows for the jobs marketing teams repeat every week.

Showing 12 examples

  • Engagement

    Answer FAQs in comments

    Spot common questions in comments and reply with the right snippet.

    New commentMatch questionReply
  • EngagementLi

    Route sales leads

    Send messages that mention pricing or bulk orders straight to sales.

    New DMDetect intentAssign
  • Reviews

    Thank happy reviewers

    Reply to 4–5★ reviews in your voice and flag the rest for a person.

    New reviewCheck ratingReply
  • Reviews

    Share 5★ reviews

    Turn glowing reviews into a branded quote post, ready for approval.

    New reviewDesign quoteApprove
  • Social

    Weekly tip series

    Every Monday, write and design a tip post from your brand topics.

    Every MondayWrite + designQueue
  • SocialLi

    Repurpose your best post

    Rewrite last month's top post for every other network you use.

    MonthlyPick top postRewrite
  • Scheduling

    Fill empty slots

    If tomorrow has no posts, draft one from your evergreen ideas.

    Daily 17:00Check calendarDraft
  • Scheduling

    Holiday hours reminder

    Post opening-hour changes before public holidays automatically.

    ScheduleWrite updatePost
  • BloggingLi

    Blog post → social posts

    When a new article goes live, create posts for each network.

    RSS itemWrite per networkSchedule
  • Blogging

    Weekly SEO article

    Draft an article for your next target keyword and send it for review.

    WeeklyPick keywordDraft article
  • Ecommerce

    New product launch

    Announce new products with a caption and image as soon as your store sends the event.

    WebhookWrite + designApprove
  • Ecommerce

    Back-in-stock alert

    Let followers know the moment a popular item is available again.

    WebhookWrite postPost now
Run history

See every run, and why it did what it did

Each run is logged with its trigger, every step's output and a clear status. When something fails you'll see the reason and can retry with one click.
  • Succeeded, Running, Waiting, Skipped and Failed at a glance
  • Step-by-step output for every run
  • Retry failed runs after fixing the cause
Run history
Recent workflow runs with their trigger and status
WhenWorkflowTriggerStatusDetail
Today 09:02Weekly tip postScheduleSucceeded3 posts scheduled
Today 08:41Thank 5★ reviewsGoogle reviewSucceededReply sent
Today 08:15Blog → socialRSSRunningDesigning image…
Yesterday 17:30Blog → socialRSSWaitingWaiting for Ana
Yesterday 12:04Comment triageCommentSkippedFilter didn't match
Yesterday 10:20Product launchWebhookFailedImage too small for Pinterest

Questions

Something else? Ask us

Do I need any technical skills to build a workflow?
No. Describe what you want in plain language or start from an example. Webhooks and variables are there if you want them, but you never have to touch code.
How do workflows use credits?
Steps that use AI, such as writing a caption, generating an image or suggesting a reply, use the same credits as doing it by hand. Triggers, scheduling, publishing and control steps are free.
Can a workflow publish without me checking?
Only if you let it. Add a ‘Wait for approval’ step anywhere and the run pauses until someone on your team signs off.
What happens if I run out of credits mid-run?
AI steps pause until credits refill or you top up. Posts that are already scheduled still publish.
Can I trigger a workflow from my own app?
Yes. Every workflow can have a webhook trigger, and you can also start workflows through the PostRocket API.
Can I connect my online store?
Yes. Connect Shopify and WooCommerce and new or updated products can start a workflow. You can also send product events with a webhook.

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