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Brand

Brief the AI once. Sound like you forever.

Your voice, colours, products and keywords live in one brand profile. Every caption, image, article and reply PostRocket creates starts from it.

Start free trialCheck my website

7-day free trial on every plan. Cancel anytime.

Juniper Plant Co.
juniperplants.example · Indoor plants & workshops
Colour palette
Voice
WarmDown-to-earthExpert
Channels
#houseplants#plantcare#urbanjungle

Just ask your assistant

Update your brand in plain words, from PostRocket or any AI assistant you've connected.

Make our voice a little more playful, but keep it expert.
Add ‘pet-safe plants’ to our SEO keywords.
Swap the accent colour for the orange on our new packaging.
Which hashtags have we been using most this month?
Your assistant updates the brand; every post after that uses it.
Website scan

Start from your website, keep what fits

Paste your URL and PostRocket pulls out your name, description, colours, logo, voice and keywords. Review each finding, keep the good ones and skip the rest.
  • Takes seconds, not a workshop
  • Nothing is saved until you approve it
  • Rescan any time your site changes
Scanned juniperplants.example7 findings
  • Brand name
    Juniper Plant Co.
  • Description
    Indoor plants, pots and repotting workshops for small homes.
  • Colours
    5 colours from your logo and buttons
  • Logo
    logo-dark.svg, logo-light.svg
  • Voice
    Warm, down-to-earth, expert
  • Keywords
    low light plants, pet safe houseplants, plant care guide
  • Social links
    Instagram, Pinterest, TikTok
Keeping 6 of 7Save to brand

Eight sections, one source of truth

Everything the AI needs to know about a brand, organised so your whole team can keep it up to date.

  • 01

    Channels

    The accounts this brand posts to.

  • 02

    Website

    Your site, scanned for products, tone and facts.

  • 03

    Details

    What you sell, who it's for and what makes it different.

  • 04

    Logos

    Light, dark and icon versions for designs.

  • 05

    Colour palette

    Primary and accent colours used in every visual.

  • 06

    SEO keywords

    The terms you want articles and posts to rank for.

  • 07

    Hashtags

    Go-to tags, grouped by topic.

  • 08

    Voice

    How you sound, with words to use and avoid.

Voice lab

Mix the tone until it sounds right

Choose up to three tones from ten and see the same message rewritten instantly. Add words you love and words you'd never use, and the AI follows them in every draft.
  • Ten tones to combine, three at a time
  • Instant before-and-after preview
  • Words to use and words to avoid
Voice lab2 / 3 tones

Pick up to three. Deselect one to choose another.

Before

New products available now. Low light plants in stock. Many varieties. Buy now on our website.

After · Warm, Expert

We've been looking forward to sharing this one. Our low-light collection just landed: five plants that genuinely thrive away from the window. Water every 10–14 days and you're set.

Keywords & hashtags

We spot the words you already rank for

PostRocket finds the keywords on your site and the hashtags in your recent posts, then suggests groups you can reuse. Articles and captions pick them up automatically.
  • Keywords detected from your pages
  • Hashtag groups by topic
  • Edit, add or remove at any time
Detected from your site & posts
SEO keywords
  • low light plantsHomepage, 3 product pages
  • pet safe houseplantsBlog: 2 articles
  • repotting workshopEvents page
  • plant care guideFooter, FAQ
Hashtags
#houseplants#plantcare#lowlightplants#urbanjungle#plantshop#repotting

Everything reads the brand

Set it once and it shows up everywhere PostRocket works.

  • Captions

    Every caption follows your voice and words to avoid.

  • Visuals

    AI images and templates use your colours and logo.

  • Campaigns

    Plans are built around your products and audience.

  • SEO articles

    Articles target your keywords and link to your pages.

  • Inbox replies

    Suggested replies use your facts and tone.

  • Workflows

    Automations inherit the brand they run for.

  • Scheduling

    Each brand posts in its own time zone.

  • AI assistants

    Connected assistants read the brand over MCP.

Same prompt, different results

A brand profile is the difference between generic filler and a post that could only come from you.

Prompt: “Write an Instagram post about our new arrivals.”
Without a brand

Exciting news! ✨ Our new arrivals are here and they're amazing. Check them out today and find something you love! Don't miss out! #newarrivals #shopping #sale

  • • Generic, could be any shop
  • • No products, no reason to care
With your brand

Dark corner? Meet your new favourite roommates. 🌿 Our low-light collection just landed: five pet-safe plants that thrive away from the window. Repotting workshop this Saturday if you want a hand. #houseplants #lowlightplants #plantcare

  • • Warm, down-to-earth voice
  • • Mentions real products, keywords and events
Brand score

See how well the AI knows you

Your brand score shows how complete the profile is and what to add next. The higher it is, the less you'll edit. Tick items in the demo to watch the gauge move.
  • Clear next steps to improve it
  • Weighted by what affects content most
  • Visible to everyone on the brand
Brand score
65
Brand score

A few gaps to fill

Free website check

Enter your site and we'll build a starter brand from it when you create your free account: colours, voice, keywords and more.

7-day free trial · Cancel anytime

For agencies

One workspace, every client brand

Switch between brands in a click. Each keeps its own voice, colours, channels, time zone and approvals, so nothing leaks from one client to another.
  • Unlimited switching, no logging in and out
  • Separate channels and inboxes per brand
  • Client-only access for sign-off
Agency workspace
Juniper Plant Co.
Warm · Expert · London time
Channels
Next post
Low-light heroes carousel

Questions

Something else? Ask us

How long does it take to set up a brand?
A few minutes. Scan your website for a head start, keep the findings you like, then fill in anything that's missing. The brand score shows what's left.
Does the website scan cost credits?
No. Scanning your site and editing your brand are free. Credits are only used when the AI writes or designs something.
Can I have more than one brand?
Yes. Each brand has its own profile, channels, inbox and time zone. See pricing for what each plan includes.
Can I edit my brand from an AI assistant?
Yes. Once you connect an assistant over MCP, you can ask it to update your voice, keywords or hashtags in plain language.
Will the AI copy text from my website?
It uses your site to understand your products, facts and tone, then writes new copy. You can always edit what it learned in the brand profile.

Give the AI your brand brief

7-day free trial on every plan. Cancel anytime.

Start free trialSee pricing