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Campaigns

One goal in. Weeks of content out.

Tell PostRocket what you want to achieve and who it's for. It plans the posts, writes them in your voice and spreads them across your calendar, waiting for your OK.

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Spring collection launch
Goal: Launch · New customers, Beginners
4 weeks
Duration
3 / week
Per profile
3
Profiles
  • Teaser: something green is comingAwareness
  • LiWhy we tested plants in dark roomsConsideration
  • Launch day: seven low-light plantsConversion
  • Free repotting session SaturdayLoyalty
Plan generatedWaiting for your review
Goal & audience

Start with what you want, not a blank page

Choose a goal and the people you're speaking to. The plan changes with every choice: different content mix, different angle, same brand voice.
  • Six goals that cover most marketing moments
  • Combine several audiences in one campaign
  • A plan outline before anything is written
What's the goal?
Who is it for?
Plan outline
Content mix
Teasers, reveal posts and countdowns
Angle
Build anticipation, then make launch day loud
Speaking to
New customers, Beginners

Run a campaign wherever you market

Social, blog and email campaigns, all from one brief.

  • Social campaign

    Live

    Captions and visuals for each profile, spread across your chosen dates.

    • Per-network versions
    • Optional AI images
    • Best-time slots

  • Blog campaign

    Live

    A run of SEO articles, one keyword at a time, written in your brand voice.

    • Keyword-led outlines
    • Live SEO checklist
    • Social posts to promote each one

  • Email campaign

    Live

    Announcement, reminder and last-call emails that match the rest of the campaign.

    • Subject lines included
    • Brand voice built in
    • Same calendar view
Funnel ladder

Every post has a job to do

Campaigns climb from first impression to loyal customer, so your content moves people forward instead of repeating itself.

  1. Awareness

    Get discovered by people who don't know you yet.

    Reels, tips, shareable carousels

  2. Consideration

    Give them reasons to trust you.

    Stories behind the product, how-tos, comparisons

  3. Conversion

    Make the next step obvious.

    Offers, launch posts, clear calls to action

  4. Loyalty

    Keep customers coming back and talking.

    Thank-yous, community events, user features

Configurator

Set it up in under a minute, see the cost up front

Pick the goal, audience, dates, how often to post and which profiles to use. The credit badge updates as you go, so there are no surprises.
  • Posts without images: 1 credit each
  • With images: captions are free, 2 credits per image
  • Scheduling and publishing never cost credits
New campaign 72 credits
Profiles
Generate an image for each post
36 posts over 28 days for “Launch” · New customers. Captions are free with images; 2 credits per image.

Evenly paced, never bunched up

Posts are spaced across the dates you chose and placed into your best posting times, stage by stage.

March · Spring collection launchAwarenessConsiderationConversionLoyalty
Campaign posts spread across four weeks, three posts a week
WeekMonTueWedThuFriSatSun
W1
Post 1
Post 2
LiPost 3
W2
Post 4
Post 5
LiPost 6
W3
Post 7
Post 8
LiPost 9
W4
Post 10
Post 11
LiPost 12
Approval checkpoint

Nothing goes out until you say so

Every campaign stops for review. Approve the drafts you like, edit the ones that are close, regenerate a single post or skip it entirely.
  • Edit any draft inline
  • Regenerate one post without redoing the rest
  • Skip posts you don't need
Review before scheduling0/4 approved
  • Mon 2 Mar

    Something green is coming 👀 Our spring collection drops Thursday. Can you guess the first plant?

  • Li Tue 3 Mar

    Why we spent six months testing plants in the darkest rooms we could find, and what made the cut.

  • Thu 5 Mar

    It's here. Seven low-light plants that don't need a sunny flat to look good. 🌿

  • Sat 7 Mar

    Join us Saturday for a free repotting session to celebrate the spring launch. Bring a plant, leave with tips.

A month of articles, planned around keywords

Choose the keywords worth ranking for and PostRocket schedules an article for each, tracking every one from draft to published.

Blog campaign: target keyword, article title, publish date and status
KeywordArticlePublishStatus
low light plantsLow Light Plants: 7 Easy Picks for Darker RoomsMar 3Published
pet safe houseplantsPet-Safe Houseplants Your Cat Will IgnoreMar 10Scheduled
how to repot a monsteraHow to Repot a Monstera Without the MessMar 17Pending approval
snake plant careSnake Plant Care: The No-Fuss GuideMar 24Draft

Questions

Something else? Ask us

What is a campaign in PostRocket?
A campaign is a set of posts or articles built around one goal and audience, spread over the dates you choose. PostRocket plans and drafts it; you review it before anything is scheduled.
How many credits does a campaign use?
Posts without images cost 1 credit each. With images, captions are free and each image costs 2 credits. The configurator shows the total before you start, and scheduling is always free.
Can I change posts after the campaign is generated?
Yes. At the approval checkpoint you can edit, regenerate or skip any post. Approved posts stay editable on the calendar until they publish.
Which networks can a campaign post to?
Any connected profile on a supported network. You choose the profiles when configuring the campaign, and each gets a caption sized to its limits.
Can I run email campaigns?
Yes. Pick Email campaign and PostRocket drafts the announcement, reminder and last-call emails alongside your social posts, on the same calendar.
Will campaign posts clash with posts I've already scheduled?
Campaign posts are placed into open slots around what's already on your calendar, and you can drag any of them to a new time.

Plan next month's campaign before lunch

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